Landing your target…
and pick the right spot to make your pitch.
Why Media Insights?
Media Insights gathers an abundance of data on local media consumption that you can examine and filter to inform your advertising campaigns. It helps you pinpoint exactly where to put your money to reach your target audience and get the best results. The data gathered covers Maltese TV, radio, print and online media platforms.
TV
Radio
Online Media
What You Will Get
Media Insights data yields information on various aspects.
The data gathered is free from bias and is obtained through surveys carried out over a period of a week in April and October.
Television
- Frequency of local TV viewership
- Preferred TV station
- Preferred type of TV programme
- Preferred weekday TV programme
- Preferred weekend TV programme
- Preferred presenters
Magazines
- Type of magazines referred to
- Preferred local maagzines
- Preferred promotional magazines
- Number of magazines referred to monthly
Radio
- Frequency of radio listenership
- Radio stations followed during the week
- Radio stations followed during the weekend
- Preferred type of radio programme
- Preferred weekday radio programme
- Preferred weekend radio programme
- Preferred presenters
- Availability of the DAB+ (digital) radio
Online (Social Media)
- Time spent for leisure online
- Reasons for using the internet
- Frequency of use of various social media sites
- Times of usage of various social media sites
- Video adverts receptiveness
- Receptiveness to competitions on social media
- Online music platforms used
Newspapers
- Days when print newspapers are read
- Frequency of reference to online news sources
- Preferred days for reading printed newspapers
- Frequently read newspapers (Weekly and Sunday)
- Preferred printed newspapers
- Preferred online news source
- Reference to online sources (directly through website or social media)
Other Questions
- Trust of various media sources
- Media sources most likely to attract attention
- Media sources most likely to generate action
- Preferred advertising elements
Connecting the Dots
The data is inputted into a database in a way that will allow you to fully benefit from the hidden wealth of information it contains. All you need to do is log in, filter the data according to the aspects that are most relevant to you and you will be presented with the optimal slots to advertise your product or service.
This dynamic tool will make it possible for you to do this time and again at different times and – what’s more – you will always have access to the latest data as the data is constantly being updated as new information comes in. Can you afford to miss out?
Media Insights can be purchased in three formats –
the full, multiple or individual subscription.
Full
- TV
- Radio
- Online
Online Media
Radio
Television
From Our Clients
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Contact Us
Esprimi
The Brewhouse,
Level 0, Mdina Road, Zone 2,
Central Business District
CBD 2010
Malta, Europe
+356 22470730
About Us
Esprimi is an innovative market research company in Malta specialising in market, employee and media research solutions.
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